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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 2: Data Integration | 14% | - Data flow management within and outside the platform - Event API usage and configuration - ETL feed system implementation - Salesforce Connector integration |
| Topic 3: Activation | 18% | - Mobile and server-side campaigns - A/B testing setup and analysis - Open-time email campaigns - Campaign optimization and measurement - Campaign creation and execution |
| Topic 4: Segmentation | 18% | - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment creation and management - Segment performance reporting and analytics |
| Topic 5: Setup & Administration | 6% | - User attributes management - Identity system configuration - Platform configuration and setup procedures |
| Topic 6: Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Topic 7: Sitemap | 18% | - Catalog and page mapping - Content zones configuration - Sitemap design and best practices - Unified customer profile building - Web SDK implementation |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What are the components of an interaction studio web campaign? [check]
A) Configured recipe, visitor profile, and content window
B) Email capture, homepage, and product requisite
C) Affinity, infobard and attribution window
D) Experience, template, and content Zone
2. How does IS define web template?
A) A repeatable framework used to create a web campaign
B) An area on your site that a developer has configured.
C) A google Chrome Extension
D) The events and behavior of what will be captured on the websites
3. A brand wants to do an ad-hoc export of a segment. What option could they use?
A) The export segment functionality via the SOAP API
B) The export segment functionality via JSON payload
C) The export segment functionality via CSV format
D) The export segment functionality to Amazon S3
4. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?
A) Employee performance
B) Statistical tracking of KPIs
C) Operational information
D) User behaviors
E) Shadow catalog information
5. What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
A) Segments
B) Campaigns
C) Templates
D) Recipes
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C,D,E | Question # 5 Answer: B,C |



