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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Optimize email deliverability - Implement advanced segmentation strategies |
| Topic 2: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Implement decision split logic - Configure wait and engagement activities |
| Topic 3: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Design mobile customer journeys |
| Topic 4: Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Interpret attribution models - Build custom reports and dashboards |
| Topic 5: Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations |
| Topic 6: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is true about Einstein engagement frequency (EEF). Select 3
A) EEF uses only commercial send data not transactional
B) It uses last ISO days engagement data
C) The model uses data available only in your account
D) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
2. Which three statements are true for MC Behavioral Triggers?
A) Behavioral Triggers are not editable
B) Behavioral Triggers are mandatory for Commerce Cloud integrations.
C) Behavioral Triggers require a catalog of assets
D) Collect tracking code is necessary to use Behavioral Triggers
E) Behavioral Triggers can be triggered from interactions with both Content and Products
3. Which keywords does MobileConnect automatically recognize as STOP keywords?
A) STOP. FINISH, END, UNSUB, LEAVE
B) STOP, QUIT, CANCEL, END, UNSUBSCRIBE
C) QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
D) LEAVE, GOAVVAV, END, UNSUB, NO
4. What is the fastes way to add a classification to a post?
A) Classification cannot be added to a post
B) Add classification manually to each post.
C) Macro
5. 28, Whit are the functionalities of ad studio. Select multiple.
A) myspace user match.
B) tiktok user match.Ez
C) facebook advanced match.
D) linkedin user match.
E) Iinkedin Company match.
Solutions:
| Question # 1 Answer: A,C,D | Question # 2 Answer: C,D,E | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: C,D,E |



