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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Data Integration | 14% | - ETL feed system implementation - Event API usage and configuration - Salesforce Connector integration - Data flow management within and outside the platform |
| Segmentation | 18% | - Segment creation and management - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder |
| Activation | 18% | - Mobile and server-side campaigns - Open-time email campaigns - Campaign optimization and measurement - Campaign creation and execution - A/B testing setup and analysis |
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Sitemap | 18% | - Sitemap design and best practices - Web SDK implementation - Catalog and page mapping - Content zones configuration - Unified customer profile building |
| Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
Salesforce Marketing Cloud Personalization Accredited Professional Prep: Three Versions, One Verified Bank
- Solution Overview (16%)
- Data Integration (14%)
- Einstein Capabilities (10%)
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
How does Guardian determine the expected range for a given metric?
- A. Guardian uses continuous machine learning to set predict the expected range
- B. Guardian comes with pre-built ranges for each metric, which cannot be configured
- C. Guardian uses upper and lower bounds set by the user for each metric.
- D. Guardian queries the Data warehouse to establish logical the expected ranges
Correct Answer: A 🗳️
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What is a rule criteria that you can use in the segment creation process?
- A. Social Mentions
- B. Email Click Throughs
- C. Dimensions
- D. Actions
Correct Answer: D 🗳️
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What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
- A. Booster
- B. Variation
- C. Exclusion
- D. Elimination
Correct Answer: C 🗳️
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A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use a segment to specify certain actions, which can be set as the goal for a campaign
- B. Use a segment to setup a filter, then use the filter in campaign statistics
- C. Use engagement compare functionality to see the differences in key metrics and behaviours
- D. Use a segment to set a global goal
Correct Answer: B 🗳️
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A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS uses probability matching to determine if two or more profiles represent for user identity
- B. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- C. IS users third party software to match anonymous and knows identifies
- D. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
Correct Answer: A 🗳️
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