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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Scoring
B) Einstein Engagement Frequency
C) Einstein Messaging Insight

2. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A) SQL Query, Data Extract, File Transfer
B) SQL Query, Filter, Data Extract
C) Filter, Data Extract, File Transfer

3. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Parameter Management
B) Reply Mail Management
C) Publication Lists

4. A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A) Ensure the 'Optimize for Gmail' checkbox is selected.
B) Ensure characters in the CSS tags are limited to16kB.
C) Ensure fallback content has been configured for Gmail.

5. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
B) In the step with the two SQL activities, place a wait step between them.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

Solutions: