2024 Latest Marketing-Cloud-Email-Specialist Exam Dumps Recently Updated 165 Questions
Salesforce Marketing-Cloud-Email-Specialist Real 2024 Braindumps Mock Exam Dumps
NEW QUESTION # 43
According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)
- A. Your unsubscribe mechanism must be operational for at least 30 days.
- B. you must process an unsubscribe request within 10 days.
- C. You must process an unsubscribe request within 20 days.
- D. Your unsubscribe mechanism must be operational for at least 20 days.
Answer: A,B
NEW QUESTION # 44
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
- A. The send is canceled when the approval is withdrawn.
- B. The originally approved version of the email will send.
- C. The Send is paused unit approved again.
Answer: B
NEW QUESTION # 45
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers
- A. Extracting data from an Audience data extension for analysis.
- B. Criteria setting to segment contacts based on behavior using SQL.
- C. Updating or creating Salesforce CRM objects or records.
- D. A/B/N testing as part of the workflow to conduct timing and creative tests.
- E. Goal setting to have the system listen to see if users met the goal.
Answer: C,D,E
NEW QUESTION # 46
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?
- A. Personalize the email content
- B. Use an infographic email template
- C. Segment the audience for the email
- D. Limit the email text to 250 words
Answer: A
NEW QUESTION # 47
Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior.
Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used7
- A. Engagement Split
- B. Random Split
- C. Filter Activity
- D. Decision Split
Answer: D
NEW QUESTION # 48
A Marketer Sends an email to a Sendable data extension. The Data Extension has a
Subscriber relationship that matches Customer_ID on the data extension to Subscriber
Key on the All Subscriber Lists.
- A. The email will be sent to the field marked as the Primary Key
- B. The email will be sent to the email address stored on Data Extension
- C. The email will be sent to the subscriber Key on All Subscribers List
- D. The email will be sent to the email address stored on All Subscriber Lists
Answer: D
NEW QUESTION # 49
NTO used to maintain enterprise wide opt out for two segment of its subscribers stored in data extension, education event and sales what feature should the company used to manage it's opt out strategy
- A. shared publication list
- B. shared email
- C. shared portfolio item
- D. shared data extension
Answer: A
NEW QUESTION # 50
Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?
- A. Send Flow
- B. Send Activity
- C. Guided Send
- D. User-Initiated Email
Answer: C
NEW QUESTION # 51
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?
- A. Move the content into the Shared Content folder in Content Builder.
- B. Create and share a new folder for the assets in Content Builder.
- C. Individually share each asset with the other business unit in Content Builder.
- D. Switch to Classic Content to move the assets into the Shared Content folder.
Answer: B
NEW QUESTION # 52
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?
- A. Cancel send using email.
- B. Update email approval status.
- C. Unshare the email.
Answer: B
Explanation:
Explanation
The first action the team should take to make the edits is to update email approval status1. Updating email approval status allows the team to change the status of the email from approved to pending, which enables them to make changes to the email content, subject line, preheader, or sender profile1. After making the edits, the team can resubmit the email for approval and send it to the business units.
Canceling send using email is not the correct answer, as it does not allow the team to make edits to the email. Canceling send using email is a feature that lets the team stop an email send that is in progress or scheduled for a future date2. However, it does not affect the approval status or content of the email.
Unsharing the email is also not the correct answer, as it does not allow the team to make edits to the email. Unsharing the email is a feature that lets the team remove access to the email from other business units3. However, it does not affect the approval status or content of the email. References := 1: Edit an Approved Email - Salesforce 2: Cancel Send Using Email - Salesforce 3: Share Content Across Business Units
- Salesforce
NEW QUESTION # 53
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
- A. Send Flow
- B. Test Send
- C. Preview and test
- D. List Detective
Answer: C
NEW QUESTION # 54
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?
- A. Contact Delete
- B. Data Retention Policy
- C. Delete Filter Activity
Answer: B
Explanation:
Explanation
A data retention policy allows you to automatically delete records from a data extension based on a specified time period. This feature can help you maintain a data extension's records and comply with data privacy regulations
NEW QUESTION # 55
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
- A. SQL Query, Filter Definition, Journey Builder Entry Source
- B. SQL Query, Decision Split, Data Designer
- C. Journey Builder Entry Source, Filter Definition, Segment Builder
Answer: A
Explanation:
Explanation
A SQL Query is a tool that allows marketers to manipulate and filter data from data extensions using SQL statements. A SQL Query can be used to find customers who have purchased a camping tent or foldout camper in the last week and exclude those who have a 'silver status'. A Filter Definition is a tool that allows marketers to create filters based on attributes or measures from data extensions. A Filter Definition can be used to apply the SQL Query results to the data extension that contains all customer transactions within the last 90 days. A Journey Builder Entry Source is a tool that allows marketers to define the audience for a journey based on data extensions, filters, or events. A Journey Builder Entry Source can be used to select the filtered data extension as the entry source for the campaign.
NEW QUESTION # 56
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
- A. Create a new data extension with the new fields.
- B. Create a data filter that includes the new fields.
- C. Edit the fields in the synchronized data source.
Answer: A
NEW QUESTION # 57
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
- A. Email Engagement
- B. Manual Engagement
- C. Web Conversion
Answer: C
Explanation:
Explanation
If you want to test new marketing content based on web conversions, such as orders placed on your website, you should configure Web Conversion as the engagement metric in Path Optimizer. This allows you to track how many subscribers completed a web action after receiving an email from each path. Email Engagement is used to measure opens and clicks on your emails. Manual Engagement is used to manually select the best path based on your own criteria. You can learn more about this in the [Path Optimizer] module on Trailhead.
NEW QUESTION # 58
A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
- A. Engagement Split
- B. Einstein STO Activity
- C. Wait Until Activity
Answer: B
Explanation:
Explanation
Einstein STO (Send Time Optimization) Activity is the correct answer. This activity allows you to send an email at the best possible time for each subscriber based on their past engagement behavior. Einstein STO uses artificial intelligence to analyze when each subscriber is most likely to open an email and schedules the send accordingly. This can help increase the engagement rate of your email by reaching your subscribers when they are most receptive. Wait Until Activity is an activity that allows you to pause a journey until a specific date or time, or until a specific attribute value changes. Engagement Split is an activity that allows you to split a journey based on how subscribers interacted with a previous email, such as opening or clicking. You can learn more about these activities in the Journey Builder Activities module on Trailhead.
NEW QUESTION # 59
What are three tactics for subscriber growth? (Select 3)
- A. Email capture via Facebook
- B. Online Newsletter
- C. General Email Sign-up
- D. Sign up requests specific to various sections of a website
Answer: A,C,D
NEW QUESTION # 60
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