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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following are product development strategies identified by Robert Cooper?
I. Differentiation
II. Technology Push
III. High Budget/Diverse
IV. Prospector

A) I, II, III, IV
B) I, III, IV
C) I, II, III
D) II, III, IV

2. Which of the following are good sources for new product concepts?

A) Internal sources from R&D, Marketing and/or operations
B) External sources from customers, including lead users
C) External sources from educational institutions, inventors and other companies focused on pure research
D) All of the above are good sources for new product concepts

3. Gates are defined as decision points based on deliverables, criteria, and outputs. Outputs include?

A) Go, kill, hold, recycle decisions
B) Financial statements
C) The highs and lows of impact and probability
D) Yes or no decisions

4. A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?

A) Factor analysis
B) Focus group
C) In-house alpha testing followed by beta testing
D) Test marketing

5. Mary is a product manager for ACE Electronics. Sha has been asked by the senior management executive to prepare a list of criteria as a basis for evaluation of new opportunities to be included in the new products portfolio. She presents the following list: potential market share, potentil contribution to company profitability, availbility of product development resources. MAry has omitted the moist important criterion form her list. What it is?

A) Support from the chief executive
B) Sufficient manufacturing capability
C) Sufficient marketing budget
D) Alignment with the company's new product strategy

Solutions: