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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Tracking & Reporting | 10% | - Interpreting results and optimization - Key metrics (open, click, bounce, conversion) - Standard reports and dashboards |
| Email Creation & Testing | 25% | - Email Studio tools and editors - Dynamic content and personalization - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation |
| Email Marketing Concepts & Best Practices | 20% | - Email design and accessibility best practices - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email marketing fundamentals - Deliverability and sender reputation |
| Subscriber & Data Management | 25% | - Segmentation and audience creation - Subscriber status and preferences - Import/export and data quality - Data extensions and list management |
| Sending & Automation | 20% | - Guided sends and user-initiated sends - Triggered emails and transactional sends - Journey Builder fundamentals - Automation Studio basics |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
- A. A subscriber was not selected in the Subscriber Preview tab.
- B. The send exceeded the maximum test send threshold.
- C. Test sends are rot recorded on the Send Log Data Extension.
Explanation: Only visible for GuideTorrent members. You can sign-up / login (it's free).
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
- A. Configure restrictions within a Content Area for approval block types
- B. Configure Content Blocks to only be usable within approved templates.
- C. Under user permissions, select limited template access.
Explanation: Only visible for GuideTorrent members. You can sign-up / login (it's free).
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?
- A. Create from template and choose triggered send template.
- B. Select the 'Use for triggered send' checkbox.
- C. Include the Subscriber key and Email address field as the primary key.
Explanation: Only visible for GuideTorrent members. You can sign-up / login (it's free).
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
- A. Approval Workflow
- B. Content Builder Approvals
- C. Subscriber Preview
Explanation: Only visible for GuideTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
- A. AMP script Search Functions
- B. Enhanced Dynamic Content Blocks
- C. Personalization Strings
Explanation: Only visible for GuideTorrent members. You can sign-up / login (it's free).
