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How to book the Marketing-Cloud-Email-Specialist Exam
These are following steps for registering the Marketing-Cloud-Email-Specialist Exam. Step 1: Visit to Webassessor Exam Registration Step 2: Signup/Login to Webassessor Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam Step 4: Select Date, time and confirm with a payment method
Introduction to Salesforce Marketing cloud email specialist Exam
The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
- Build complex email automations.
- Send emails using email application sending methods.
- Create reports of email tracking data.
- Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
- Build relational data models.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Questions type : Multiple choice
- Number of questions : 60 questions
- Duration : 90 minutes
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Language : English
- Passing score: 65%
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Automation Studio configuration - Triggered sends and scheduled sends - Journey Builder implementation |
| Insights and Analytics | 14% | - Email performance metrics - Troubleshooting delivery issues - Report creation and analysis |
| Email Marketing Best Practices | 10% | - Deliverability principles - Compliance and regulations - Permission and preference management |
| Subscriber and Data Management | 26% | - Data import and management - Data extensions and data relationships - Segmentation and list management |
| Content Creation and Email Message Design | 24% | - Content Builder usage - Email design and responsive rendering - Dynamic content and personalization - A/B testing and approval processes |



