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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A) Configure the Enterprise-wide default retention to one year
B) Set inactive date to be automatically cleared after one year, but is recoverable
C) Configure the business unit data retention setting to 12 months
D) Apply a row-based retention to each data extension as it is created, set to 12 months

2. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A) Data retention settings were incorrect in the data extension.
B) The data extension was not configured as sendable.
C) The email address in All Subscribers is prioritized.
D) Contact Builder was not configured properly.

3. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A) Minimum password length is 12 characters.
B) By default, the password will be the password of the logged-in user.
C) Once created, the user will need to be activated in order to use the SFTP.
D) By default, the username is the MID for the current Marketing Cloud MID.

4. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A) Create and apply folders with naming conventions in the current account to keep track of brand assets.
B) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
C) Create one child business unit for the other brands to share but apply folders and naming conventions.
D) Create child business units for each brand and nest another level of child business units for GEOs.

5. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A) SQL
B) HTML
C) AMPscript
D) CSS

Solutions: