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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Design and Development | - Segment creation and targeting - Building campaigns and flowcharts |
| Topic 2: Unica Campaign Architecture and Concepts | - Campaign data model and flowcharts - System components and architecture overview |
| Topic 3: Campaign Execution and Optimization | - Performance monitoring and optimization - Campaign execution flow |
| Topic 4: Data Management and Integration | - Data sources and data mapping - Integration with external systems |
IBM Unica Campaign V8.5 Sample Questions:
1. The custom macro has been configured to select on "audience id" and a return value. When this custom macro is executed an error is received. What could cause this problem?
A) The custom macro is too large for the fields in the temp table (<TempTable>).
B) The custom macro is the same as one of the Campaign built-in macros.
C) There are user variables used in the custom macro.
D) The Expression Type is configured incorrectly for the custom macro.
2. A client's base selection table in the database uses more than one column to indicate a specific audience record. Is this a problem for the Unica Campaign system?
A) Yes, only one column can be used within an audience.
B) Yes, multi column keys create performance limitations and should be avoided.
C) No, as long as one column is of a numeric data type.
D) No, any number of columns can be used to determine an audience.
3. A Unica Campaign deployment on a UNIX operating system requires access to a customer data source in a Teradata Database. To access the Teradata data source, which database environment variable needs to be defined in the Campaign startup script?
A) ODBC
B) TD_DBHOME
C) TD_DBPATH
D) ODBCINI
4. A specialist is asked to review a flowchart and find areas that are candidates for performance optimization. Which two of the following choices are the BEST steps to take?
A) Review flowchart queries for cases where base-to-base table joins are performed so that they might be replaced with base-to-dimension tablejoins.
B) Review the max query threads setting in each Segment box. In some boxes it may make sense to increase the maximum (if set to lower than thetotal segments), and in some cases it may make sense to decrease the maximum.
C) Review all the top level Select boxes for criteria that can be combined and also for derived fields that may be able to be moved further down abranch in the flowchart.
D) Review all Segment boxes, and ensure that segment by field configuration is used.
E) Review the AllowSegmentUsingSqlCase setting for the data source used by the flowchart. Consider setting to false if all segment boxes havemutually exclusive segments.
5. Which of the following does NOT contain important inputs to gather for sizing an initial Campaign hardware and database size installation?
A) Number of planned concurrent users; Whether "Strategic Segments" will be used
B) Contact History use; Output preservation period
C) Expected CPU utilization; Actual flowchart file sizes
D) Expected number of users; whether "In Database Processing" will be used
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A,C | Question # 5 Answer: C |



