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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A) Einstein Lead Score
B) Marketing Cloud Account Engagement Grade field
C) Einstein Behavior Score
D) Marketing Cloud Account Engagement Score field

2. What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A) Only 200 records per day can be updated to overwrite the "Opted Out" field value.
B) Only users with an Administrator user role will be able to change the prospect field value.
C) Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
D) The record that was last updated sets the field value for a synced prospect.

3. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A) Run completion Action on form Request a demo with action assign to user
B) Run completion Action on form Request a demo with action notify Admin
C) Export the submission report & Import
D) Run an automation rule to assign based on the « Request demo » Submission & prospect status field

4. LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A) Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
B) Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
C) Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
D) Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

5. LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A) Salesforce User Sync and Campaign Influence
B) Connected Campaigns and Engagement Studio
C) Connected Campaigns and Campaign Influence
D) Campaign Influence and Marketing Data Sharing

Solutions: