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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your manager wants to review a report on website traffic and purchase conversion rates. After creating the report, you realize the purchase conversion metric is not visible. Upon investigation, you find that the metric was not included in the data view configuration. What should you do next?
Response:

A) Reprocess all web traffic data.
B) Use the calculated metrics feature to estimate purchase conversions.
C) Add the purchase conversion metric to the data view and refresh the report.
D) Enable real-time data synchronization.

2. What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?
Response:

A) XLS/XLSX, PDF
B) CSV, PDF
C) XML, XLS
D) TSV, CSV

3. At Company A, you are directed to reorganize projects and use subfolders to further group associated Workspaces. What is the maximum number of subfolder levels in a single folder within Customer Journey Analytics Projects folder management system?
Response:

A) 100 subfolders
B) 5 subfolders
C) 10 subfolders
D) 50 subfolders

4. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
B) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
C) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
D) Develop a campaign to drive traffic to the retail section based on high-support section visits.

5. Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

A) Ensure the metric filter for purchase value is correctly set.
B) Recreate the customer segment manually.
C) Update the data source permission settings.
D) Adjust the date range for the dataset.

Solutions: