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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. What quantitative market research tool should be used to identify a gap in the products offered to a market?
Choose the best answer.

A) Secondary research
B) Any appropriate multivariate technique
C) On-line forums
D) Lead users

2. Which of the following are examples of primary research?
I. Customer visits done by the product team to better understand customer needs II. Focus groups done by another product team to understand customer needs II. Concept testing outsourced to a market research firm to evaluate various the product ideas under consideration by the product team IV. Field testing of the product by the product team prior to product launch

A) I, II, III, IV
B) I, IV
C) I, II, IV
D) I, III, IV

3. Which ideation tool used in new product development generates a graphical output linking various pieces of information, ideas and thoughts?

A) Brainstorming
B) Delphi technique
C) Brainwriting
D) Mind-mapping

4. A product platform is the set of all products in a product family.

A) False
B) True

5. Mary works as a product development engineer at an automotice parts supplier. Her boss has been complaining about the long lead time in getting new products to market. He belives that the iterative changes, inherent in most of the new products, could be carried out much more efficiently. What type of product development process would you suggest that Mary recommend to her boss to reduce time to market?

A) Agile
B) Waterfall
C) Stage-Gate
D) Integrated

Solutions: