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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 2: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 4: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 5: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 6: Lead Management | 24% | - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
A. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
B. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
C. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
D. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
Question 2
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
A. %%tittle%%
B. %%description%%
C. %%name%%
D. %%content%%
E. %%form%%
Question 3
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
A. False
B. True
Question 4
What information is required when creating a prospect manually?
A. Campaign, Email, Full Name, Profile
B. Campaign, Company, Email, Score
C. Campaign, Email, Profile, Score
D. Account, Email, Profile, Score
Question 5
The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?
A. Prospect's Audits tab
B. Automation settings
C. Lifecycle report
D. Scoring rules
Solutions:
| Question 1 Answer: B | Question 2 Answer: A,B,D | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: C |
