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Salesforce Email Essentials (EEB101) Sample Questions:

1. The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

A) Use a large sample size.
B) Wait at least 24 hours before declaring a winner.
C) Offer a special discount for opening the email.
D) Test multiple variations concurrently.

2. What does the validate tool check for? (Check all that apply)

A) A physical mailing address
B) Invalid email address
C) Correct syntax for attributes
D) The presence of an unsubscribe link
E) That each content area specified in the dynamic content rule exists

3. A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

A) SQL Query Activity
B) Filters
C) Data Extract Activity
D) Send Definition

4. An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

A) Use the Import Wizard to add new records into the data extension.
B) Use the Import Activity to add new records into the data extension.
C) Use the Import Activity to overwrite the records in the data extension.
D) Use the Import Wizard to overwrite the records in the data extension.

5. A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

A) Number of clicks from mobile devices
B) Subscribers who click on a specific link
C) Images showing how the email rendered on different devices
D) Performance data on the Overview tab

Solutions: